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“Living Coral” Named Pantone Colour of the Year for 2019

It’s always fun to see what new trends and fashions are making a splash not only in the wedding community but in the fashion world as a whole. In a recent article written for Adweek, staff writer Diana Pearl unveiled this year’s colour of the year as named by Pantone, a recognised leader in colour for design.

Pair living coral with shades of white, brown, black, gold and pastel for a stunning colour combination

Pantone describes Living Coral as “an animated, life-affirming shade of orange, with golden undertones” states Pearl. Pantone also cited Living Coral “as a colour of carefree happiness”. A press release says it “symbolises our innate need for optimism and joyful pursuits” – a feeling that, perhaps, people might be craving in today’s landscape.

Living Coral, described as the sky at dusk or the colour of an underwater reef hanging on for dear life, displays a “humanising” element in an industry and environment where so many things are dehumanised, cited a Pantone representative in a statement to the Associated Press.

How is the Colour of the Year Chosen?

The Colour of the Year is determined by the Pantone Colour institute, the consulting division of Pantone that analyses trends year over year. Of special interest are those colours that have appeared in marketing, commercial and branding campaigns.

“A global team of colour experts comb the world looking for new colour influences,” said Laurie Pressman, VP of the Pantone Colour Institute. “This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles and socio-economic conditions. Influences may also stem from new technologies, materials, textures and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.” (as cited by Adweek)

See more examples of living coral on Pantone’s Instagram page, and we look forward to seeing you here at
No. 25 of Bourne End

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